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Why Rewards Programs are So Often Silly
Rewards programs are, mostly, annoying. Declining to sign up for a rewards program, especially in person, is pretty much awkward. And receiving weekly emails about said rewards program does absolutely nothing for me except clutter my inbox. But, I mean, it’s not like I have a strong opinion on the matter. We all know that brand loyalty is the number one goal of any marketing team, and with good reason. Understandably, the rewards program has become
JC Penny Says Goodbye to Sales: Will they also say goodbye to profit?
A few months ago, JC Penney launched a new set of advertisements catered to the male demographic. As I predicted this campaign did not bode well for the company, particularly due to the “Phoebe” spot which landed JCP with accusations of sexism and just plain being offensive. The “Everybody Wins” campaign may have incurred even greater criticism than the “I’m too pretty to do homework” t-shirt fiasco shortly before. Whether there was merit to either of these
Calling All Guest Bloggers. Let’s Share!
The fact that you’re reading this blog means that you’re probably someone who’s interested in marketing, advertising or public relations, and that’s why I’d like to invite you to guest blog for AdEase. We like sharing good ideas and thought provoking insights, both ours and yours. We just like sharing. Having a guest post on the AdEase website gives you the opportunity to grow your own blog, build your influence online, receive quality backlinks, and strengthen
Video is the Word for 2012 Social Media
So this month we’ve all read the slew of social media experts at advertising and marketing agencies blog, tweet and publish their 2012 predictions — and last year saw its share of both the perceptive (the embrace of mobile) and the preposterous (Google+ immediately dethroning Facebook). To keep my comments in the first camp, let me present my single Media Declaration of 2012. Video is going to be this year’s social marketing game changer. Just as
Learning from Generation Facebook
Social networking–a phrase, a marketing platform, a way of life. Marketing and PR has infiltrated what was once an underground website aimed at bored college students (you’re so behind if you haven’t seen The Social Network yet), and has been working out how to best capitalize on an 800,000,000-strong audience. A quick Google search will confirm that everyone is not only trying to get a piece of the action, but give their incredibly mediocre two cents
Online Advertising Spend to Exceed Print for 2012
As interactive media transforms and consumer influences continue to shift, 2012 is expected to be the year that online advertising will surpass print. A study released by eMarketer this month predicts that online advertising will grow 23.3% to $39.5 billion in 2012. The study forecasts that advertisers will spend $33.8 billion on magazine and newspaper advertisements, for a slight 6% decrease from 2011. The study also predicts that online ad spending will continue to increase every
AdEase Achieves Google Certified Partner Status
AdEase is proud to announce we are now a Google Adwords Certified Partner (GACP). To become a certified partner, advertising agencies and online marketing companies must pass Google’s rigorous exams, which establish the test taker’s in-depth knowledge of Google AdWords. With the GACP designation, AdEase is confirmed as a full service marketing agency able to help companies with a wide range of internet marketing services from interactive marketing, SEM/SEO and pay-per-click advertising to analytics, social media marketing,
Advertisers Score Big on Super Bowl Sunday
Advertising, the black sheep of the entertainment industry will have its day. Often, Advertising is seen as an annoyance….even an intrusion. However, there is one golden day for advertisers. One day of the year when advertisements are revered, even anticipated and desired. That glorious day is Super Bowl Sunday. According to Forbes.com many ad agencies work for months and spend upwards of 3.5 million dollars on one spot. Is it worth it? For the opportunity to
Consumers Fully Capable of Sweet Reason
The recent bankruptcy filing by Hostess Brands — manufacturers of America’s iconic Twinkie snack cake (a delectable combination of sugar, enriched flour, partially hydrogenated vegetable oil, polysorbate 60 and yellow dye No. 5), — is a bittersweet moment for me. This staple of my early years in San Diego fueled me through after-school activities, college cram sessions and 3PM snack time during a time when no one thought food manufacturers would harm consumers’ health. But today,
The Me Brand
Whether or not we are consciously aware of it, we live in a world defined by branding. Being in the marketing industry, we often converse about branding as it pertains to a company or a product. Hours upon hours of analysis and evaluation and strategic tactics go in to determine perception and positioning of a particular campaign. Though we are proactive in the industry, we can sometimes be inept at the most important (in my opinion)
