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Be Present
I like communication. I believe that every person I meet is an opportunity for me to improve and/or enhance myself. Every encounter is a chance for me to observe and discern character qualities and mannerisms that I could benefit from by emulating or avoiding. They are opportunities to hear another perspective, see a different side and walk a while in a different pair of shoes. As a 20-something, I often feel torn between two generations. I
Chic, Edited, Refined
So I had a friend of mine ask me the other day why she’s started seeing “curated pages” on some of her favorite websites. I got all giddy at the opportunity to explain what curation is, on account of sometimes I run an art gallery in my dreams. I figured if she were wondering, maybe others were too. So here goes my speech. The concept of curation remains the same whether you’re curating an art gallery
All Aboard the Healthy Works Train!
Be sure to keep an eye out for the latest advertisements marketing the Healthy Works brand on San Diego’s blue and orange trolley lines. These branded trolleys will be running through the end of June and are expected to make more than 8 million impressions over the course of the next few months. Healthy Works is a component of the County of San Diego’s “Live Well, San Diego! Building Better Health” initiative, a 10-year strategic vision
How To Date Your Consumer
All any advertiser really wants is for their message to be heard, and their requested action to be taken. So, how do you figure out who your target is and what’s the best way to reach them? I find it to be very similar to dating. Here are five tips and tricks to date your demographic. 1. Know who you are. In any relationship, it is crucial to know who you are, so you know what
Check This Out
It may just be me, but this year is flying by quicker than usual. It’s April, and I don’t know when that happened. I’m not emotionally prepared for it. Easter next week, then Memorial Day, Labor Day, Thanksgiving and OMG! It’s almost Christmas! Moreover, it’s got me thinking about how rapidly our industry is moving and changing, too. (Transitional sentence, what up.) Technology is impacting us on all levels, and every new toy and product means
For the Love of Dog
This comes as no surprise to anyone who knows me but I’m a lover of all things dog. It was therefore with huge disappointment that I read in the trade press that Pedigree was dropped as a sponsor of the Westminster dog show after a 20 year association. The reasons surrounding the split stemmed from the creative advertising Pedigree was using to highlight the plight of homeless dogs in need of adoption. Westminster stated “Our show
Know Your Target
I went to visit my family recently and my father regaled me with the latest lawyer joke spinning across the web. While not the biggest fan of lawyer jokes, this one resonated and I thought I would share it. A lawyer and a senior citizen are sitting next to each other on a long flight. The lawyer is thinking that seniors are so antiquated that he could get one over on them easy. So, the lawyer
Social Media & SEM Specialist
AdEase is seeking a Social Media & SEM Specialist, who will be responsible for strategic collaboration, tactical execution and measurement of all Social Media, SEM and other interactive efforts as assigned. Objectives include managing and growing the digital footprints of our various clients. There is an initial 90 day introductory and training period required at our headquarters in San Diego. After the 90 day period, this person would permanently reside in the San Francisco office. Responsibilities:
Twitter Now & Then
Twitter tweets and twinkles in the twilight of its 6th birthday. The first “tweet” was sent out on March 21, 2006 by Twitter founder and CEO, Jack Dorsey. The tweet simply read, “just setting up my twttr.” That’s right twttr was the name of the platform at the time. However, it soon added in the i and e to form the now recognizable Twitter. Six years later, the social media platform has over 100 million active
It Was Just A Matter of Time
The end of March is upon us. And that means Facebook is switching over to the Timeline format, meaning every Brand Page will be needing some big ole’ updates. If you have switched over already, high five. I applaud you. Rock on. This is still a new format, and like everyone else, I’m still forming my opinion. Here’s what we know so far: Engagement. Facebook has stated that higher fan engagement is the most important goal
